Friday, February 24, 2006

Another candy review: Razzles

So ignore the angstiness of the last post. I was reading some of the other candy bloggers and I remembered I really wanted to talk about those Razzles I bought on the same trip to World Market. If you've watched that Jennifer Gardner vehicle 13 Going on 30 you know that the candy Razzles becomes a major plot point. Or minor. Or whatever because its mentioned about 500 times in the course of the movie and they could have literally inserted dialogue that said "I really long for [1980s candy] my 30-year-old Love Interest," "Yes, I remember when as 13 year olds we used to eat [1980s candy] together all the time. So why was I so fat but you were you so skinny?" I'm basically the same age as the character in the movie, but I don't remember Razzles all that much. I'm not sure I had even tried them as a kid although the name rings a bell. (Perhaps because it's just a great candy name?)

Since the movie went on and on about this particular candy I got interested in trying it. Also, I really love gum. But it was kind of surprising because I didn't see Razzles sold in that many places but when I did, it was kind of over priced. Like $1.75 each, overpriced. I think there must have been some deliberate attempt to restock the product after the movie came out as a nostoglia candy.

But on the same trip to World Market that I bought the Bertie Bott's Every Flavor Beans and the Jelly Belly Dinosaur Egg, I found the Razzles and decided to just bite the bullet and pay the whopping $1.25 for them.

Prognosis: Way too much hype. I didn't really get the whole "candy" part of the ad campaign for this product because it really is just a gum. It's kind of like a softer version of Giant Chewy Sweet Tarts that just falls apart in your mouth and has to be worked back together into gum. The gum itself wasn't that bad but I felt you had to have at least 3 pellets to make a good-sized chew. If this sold for $.50 it wouldn't be a horrible product but it's not a good enough gum or candy really to justify the price. Frankly the only candy-gum combo I think works well is Charms Blowpops where the gum is almost better than the lollipop.

1 comment:

Inkling of course said...

Razzles actually came out in the late 60s, and at that time it WAS a big deal because all of the candies that have come out since then are rip offs of the idea of eating candy that turns into gum. I remember them well because that was what my friends and I always bought at the store when it first came out. They probably cost 10 cents, or at the most 25 cents, and you got a lot of them in a package, maybe 8-10. So for 10 to 25 cents, me an my friends all got a couple of pieces.